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"Gipili-an man mi. Tulo mi kabuok nga gi-orderan, unya ang akong lechon maoy nagustuhan ni President Joseph "Erap" Estrada, "Rico recalls. (There were three of us President Erap Estrada choose from and it was my lechon he picked.)
There are many ancient recipes for suckling pig from Roman and Chinese cuisine. But the Filipino way of cooking roasted pigs "lechon" that is, is one of the most unique and exceptional recipe the world needs to turn their heads to.
We heard the word "lechon" so many times. It's as if its a daily word for most Filipinos, if we crave for it.
Cooking lechon requires perfection, consistency, keenness, and the HEART! Being passionate about this line of business is a must. That is why, here at Rico's Lechon, we cook your lechon the way you want it to be served.
Rico's Lechon started in the year 1995. Proprietor, Mr. Enrico V. Dionson, who didn't have any experience with roasting, was once a "Kristo" (bet taker) at a sabong or cockpit. His earnings as a bet taker, cannot sustain his family's needs, so he thought of a good business to start. While walking along a barbecue stall somewhere in the downtown area, it came into his mind about starting a lechon business .Somehow, he immediately started to cook and sell lechon, hoping that her wealthy friends would start buying one. He then begun to give away calling cards in the "sabongan", accompanied by alluring words just to start an income. One after another, people started to call him, booked orders, and the process goes on until this day.
His big break came when a popular businessman by the name of Mr. Jojo Uy, called Mr. Rico and asked him about his lechon. He was then invited to attend a taste-test in one of the famous hotels here in Cebu. Not only he was invited, but three famous lechon owners were given a chance to be chosen to fly to Malacañang Palace, and cook 50 roasted pigs for the former President Joseph Estrada. Later that day, an unexpected call from Mr. Jojo Uy surprised Mr. Rico, telling him that he was specially chosen by former President Joseph Estrada to give him his masterpiece in Malacanang, so off he went!
Until then a lot of political personalities, famous artists and the like, are of the many customers he has.- Tito Sotto, Lito Lapid, Ping Lacson, Sen. Loren Legarda, etc. Not just them, but most of the artists in Manila discovered his unraveling lechon namely, Aiza Seguerra, Cherry Pie Picache, Angelica Panganiban, Zanjoe Marudo,John Pratts, Pooh, Princess Ryan other Banana Split personalities, Billy Joe Crawford, Luis Manzano, Angel Aquino, Cheska Garcia, Pokwang, Ann Curtis, Annabelle Rama etc.
Not one to take his business for granted, he continues to pay close attention to his business and keeps his level of quality high with his feet on the ground. That is why he was the first to invent and first in the Philippines, "SPICY LECHON".